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The casino sector has undergone a notable transformation over the past few decades, evolving from conventional brick-and-mortar venues to vibrant online platforms. This transition began in the late 1990s when the initial online casinos surfaced, allowing players to enjoy their preferred games from the convenience of their homes. By 2023, the online gambling sector was…
Implementing effective data-driven personalization in email marketing hinges on building a robust, scalable, and accurate data infrastructure. This ensures that customer data is available in real time, reliable, and actionable. In this comprehensive guide, we dissect the technical and strategic components necessary to develop such infrastructure, going beyond surface-level concepts to provide detailed, step-by-step instructions,…
